One notable initiative introduced by William Hill involved implementing a new system enabling staff to report changes in customer behavior, such as alterations in spending habits, frequency of visits, or time spent gambling. The blog highlighted the distinct advantages of in-person safeguarding, emphasizing the importance of staff's ability to observe subtle changes during direct customer interactions. In a recent blog published on the 888 site in collaboration with Marck McCaffrey, Head of Compliance Policy, Retail & Sportsbook at William Hill, both brands reflected on Safer Gambling Week, specifically focusing on safer gambling practices in retail settings.